NAMIWalks Program Team |
While over the past few years we’ve had increasing exposure
through aired and broadcasted PSA’s and promotional videos, local news and media coverage, and even
celebrity endorsement; our message has remained consistent. It is our
grassroots awareness campaign that makes NAMIWalks an effective means of educating
the community, creating needed conversations and awareness, and taking steps to
eradicate stigma.
It is our belief that WE are the commercials, broadcasts,
and billboards! Every time we (in a one on one way) reach into our networks of
family, friends, co-workers, neighbors, and others to ask them to walk with us
at the upcoming NAMIWalks event, and/or to become a donor, we create the
opportunity to tell our personal stories, and to educate each individual (one
at a time) about NAMI services, and community mental health as a whole.
Kyle Potvin of Splash Communications, LLC states, “Grassroots
marketing is about permeating a community and building relationships locally on many
levels so the buzz grows. A voluntary sales force carrying a message
forward has more velocity than a single marketing department.”
We ARE the billboards. When we leverage the power of our
shared experiences with mental illness and talk openly about the resources
available, opportunities for recovery, and the need for increased advocacy and
support for individuals living with persistent mental illness we make an
incomparable impact.
Know that your endorsement is as powerful as that of Glenn Close, Joe Pantoliano, Ty Pennington, Senator Michael Dukakis, Congressman Patrick Kennedy, and the many other noteworthy individuals
who have lent their celebrity to our cause. Never underestimate the importance of
your own voice.
Passionate NAMIWalkers in Virginia |
The power of grassroots marketing is striking. To have our NAMIWalks participants care so much about what we are doing they become vocal supporters and cheerleaders for our cause will always be what propels our movement.
Where are the commercials, radio spots, broadcasts,
interviews, and billboards? They are on the upswing. As stigma is addressed,
more and more opportunities for awareness building through media become available
to us. While we wait, NAMIWalks depends on your willingness to continue to be
the billboard.