Monday, October 21, 2013

Lead by Example - Build Your Walk Team by Starting with Your Own Donation!

It may seem daunting to build a fundraising Team, but it’s actually a process that can be broken down to leading by example. Even simpler than that, the most successful Team Captains start with a basic step – starting their fundraising by making a personal donation. This shows that you have “skin in the game.” Putting your money where your mouth is, so to speak, shows other people that you are committed to supporting NAMI’s mission, and gives them a reason to do so, too.

Does this mean you have to go broke? No. Making a contribution that is significant for you is what matters. That may be $25, or $250.

In successful nonprofit organizations, effective Board Members and other leaders know that all eyes are on them. They know that they can’t expect individuals to donate their funds and their time if they don’t see the people at the top doing so. Fundraising and team-building is the same; think of your role as a Team Captain as that of an ambassador for NAMI. Once you start with your own donation, and sharing why NAMI is important to you, invite others to follow suit. Ask your Team Members to do the same and you’ll be off to a great start!

Michelle Madison
Events and Outreach Manager
NAMI Oregon

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